Best Examples of Content Marketing and Why 📧 Introduction Hey everyone, this is Lillie and I’m currently studying digital marketing. In my previous task, I researched several different forms of content marketing and how they can be used to promote various travel- related companies. Today, I am going to be picking apart some of what I think are the best examples of content marketing and why I prefer them to others. Firstly, I’d like to mention that there are a huge number of content marketing formats, each providing their own benefits in unique ways. From editorial-style blogs that capture audiences, to high-quality images that reinforce identities, content marketing is the strategic backbone of digital marketing, driving visibility, building trust, and guiding audiences from awareness to conversion through meaningful, value-driven storytelling. Video Content Marketing Video content marketing is a dynamic strategy and powerful format of digital marketing that combines stor...
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Personal Branding ☻ Personal branding is the process of strategically constructing an online brand identity for yourself. It is all about defining your core values and crafting a clear narrative of who you are and what you stand for. You’re essentially marketing yourself; what is your brand? The process involves curating a digital presence across numerous platforms to present this image, and it should be as coherent and appealing as possible. There are numerous reasons as to why personal branding is so important. Firstly, in an era where attention spans are rapidly getting shorter, the need to make an impression, sometimes in just a few seconds, is more important than ever before. If a brand, employer, or even a prospective client comes across your account whilst browsing LinkedIn, or scrolling on TikTok, you want you brand identity to create a positive lasting impression. We live in a fast-paced world; therefore, you want your brand to stick in the minds of those who will help...
Inbound Marketing Strategies Used by Oh Polly and Jet2 ✉ Each Organisation’s Approach to Inbound Marketing Oh Polly’s inbound marketing strategy is a multi-layered approach, blending bold branding with digital engagement for a deep audience understanding. The fashion label targets its buyer persona through magnetic content on TikTok and Instagram, leveraging user-generated content and interactive features to reflect its confidence-driven identity. They now foster a vibrant community of nine million followers who feel seen and understood thanks to social engagement, and their free email sign-ups that give subscribers VIP perks with an exclusivity feel. The organisation also excels at SEO; they ranked first for high volume term- ‘going out dresses’, searched over 33,000 times a month. Their virtual assistant, accessible via a chat icon on their site, provides 24/7 support, with seamless handoffs to human agents when needed. Jet2’s inbound marketing is rooted in trust and value, reson...
What is Technology and How Does it Impact Our Lives?🖳 I have recently uploaded a video to YouTube summarising technology and how it impacts our lives. This is the script I wrote and followed when my filming my presentation. I will also leave the link to my video below, as well as the link to a PowerPoint I made! Thank you for reading :) Introduction Hello, my name is Lillie, and today we are going to explore the world of technology and how it impacts our day-to-day lives. From digital devices to algorithms, technology shapes what we see, search, buy and believe. Let’s unpack the digital experience point by point, so we can understand this invisible backbone of modern society. Firstly, I’d like to mention that technology isn’t just about the latest gadgets- it’s any tool or system that helps us solve problems and create something new. Access to the internet The internet, officially born in 1983 is the foundation of most people’s digital experience and today,...
Product as a Part of Boeing's Marketing Mix ✈ The Boeing Company is the world’s largest aerospace cooperation and leading manufacturer of commercial aircrafts, defence systems and spacecrafts. It was founded on July 15 th , 1916, by William E. Boeing in Seattle, Washington and has since been dominating the aviation industry internationally with its state-of-the-art products and services. Boeing offers a variety of products as a crucial component and the foundation of its marketing mix; their diverse portfolio and product mix covers 4 main segments. The first, and most well known are the broad range of airplanes that they design, engineer and manufacture for commercial flights. These aircrafts serve various purposes from short haul and domestic flights to long haul and international ones. Some of their most recognised models include the Boeing 737, 747, 777, and 787 Dreamliner. The company also offers a strong line-up of freight planes to meet the growing global demand for cargo tr...