Product as a Part of Boeing's Marketing Mix ✈ The Boeing Company is the world’s largest aerospace cooperation and leading manufacturer of commercial aircrafts, defence systems and spacecrafts. It was founded on July 15 th , 1916, by William E. Boeing in Seattle, Washington and has since been dominating the aviation industry internationally with its state-of-the-art products and services. Boeing offers a variety of products as a crucial component and the foundation of its marketing mix; their diverse portfolio and product mix covers 4 main segments. The first, and most well known are the broad range of airplanes that they design, engineer and manufacture for commercial flights. These aircrafts serve various purposes from short haul and domestic flights to long haul and international ones. Some of their most recognised models include the Boeing 737, 747, 777, and 787 Dreamliner. The company also offers a strong line-up of freight planes to meet the growing global demand for cargo tr...