Personal Branding ☻ Personal branding is the process of strategically constructing an online brand identity for yourself. It is all about defining your core values and crafting a clear narrative of who you are and what you stand for. You’re essentially marketing yourself; what is your brand? The process involves curating a digital presence across numerous platforms to present this image, and it should be as coherent and appealing as possible. There are numerous reasons as to why personal branding is so important. Firstly, in an era where attention spans are rapidly getting shorter, the need to make an impression, sometimes in just a few seconds, is more important than ever before. If a brand, employer, or even a prospective client comes across your account whilst browsing LinkedIn, or scrolling on TikTok, you want you brand identity to create a positive lasting impression. We live in a fast-paced world; therefore, you want your brand to stick in the minds of those who will help...