Inbound Marketing Strategies Used by Oh Polly and Jet2 ✉ Each Organisation’s Approach to Inbound Marketing Oh Polly’s inbound marketing strategy is a multi-layered approach, blending bold branding with digital engagement for a deep audience understanding. The fashion label targets its buyer persona through magnetic content on TikTok and Instagram, leveraging user-generated content and interactive features to reflect its confidence-driven identity. They now foster a vibrant community of nine million followers who feel seen and understood thanks to social engagement, and their free email sign-ups that give subscribers VIP perks with an exclusivity feel. The organisation also excels at SEO; they ranked first for high volume term- ‘going out dresses’, searched over 33,000 times a month. Their virtual assistant, accessible via a chat icon on their site, provides 24/7 support, with seamless handoffs to human agents when needed. Jet2’s inbound marketing is rooted in trust and value, reson...